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  • Cleaning Your All Important Coffee Machines
    If you are one of the many that love coffee or live with someone that does; odds are you have at least one coffee machine; though it's not unheard of to have ......... Read More

  • The Art Of Coffee Roasting
    Could there be anything better than a hot, fresh brewed cup of coffee? As you open that can of pre-ground Maxwell House Coffee, did you even know that coffee ......... Read More

  • Coffee Makers And Ebay Are Perfectly Matched
    Coffee goods and the ebay auction website are well suited to each other, with the technical assistance of ebay you will find thousands upon thousands of items ......... Read More

  • The Coffee Beverage Chicago Style
    Coffee used to be just coffee. You used to have a choice of either black or white, with or without caffeine. Today when you decide which coffee beverage to ......... Read More

  • Coffee Mugs - Uses For Fun Profit
    The most common use for coffee mugs is to house hot beverages, including coffee and hot chocolate. These are usually found in casual settings and are most often ......... Read More

  • Automatic-coffee-maker-04
    When I first got my automatic coffee maker, I thought that was it. I seems that, from then on, I would be able to brew the perfect cup of coffee without any ......... Read More

  • The Secret Of Espresso Coffee Makers
    Virtually everyone in the world nowadays loves drinking all kinds of coffee and not everyone has the same preferences. Some like it weak and others like it ......... Read More

  • 5 Tips For Beginning A Successful Coffee Franchise
    5 Tips for Beginning a Successful Coffee FranchiseChances are quite good that if you are beginning a coffee franchise that you have visions of successful endings ......... Read More

  • Coffee Health - New Antioxidant On The Block
    Green coffee beans have supplied a new player in the antioxidant arena. An extract of green coffee beans has been found to have a stronger antioxidant ......... Read More

  • Buying A Great Coffee Machine
    You rely on coffee to get your day started, depend on it to keep you going during the day, and love to finish your evening meal with a cup. However, you ......... Read More

Unique selling points can be used to help understand web branding, but the
essence of branding is always a much bigger picture.It's only the best of ‘good
starts' to define your selling points, but at the end of the day you are wanting
to help consumers understand who you are as much they understand what you do.
Think about it this way. At the end of your life when someone stands to give
your eulogy do you want them to say, “Hey, he was really good at checkers and he
was especially fond of coffee”? Of course not. Those things might describe
certain points about you, but they don't describe you. At the end of the day we
all want to be thought of as more than coffee drinking checker players. The same
premise is true for online businesses too. You don't want to be thought of as,
“That one store that sells that one thing.” You want people to so identify with
your core values, selling points and service that they, in some strange way,
come to think of your business as something they couldn't do without.You have to
understand when a consumer gets excited about a business they will be very
likely to pass the word along. What is it that you want them to say about you?
If happy customers become ambassadors for your business then you need to help
forge such a crystal clear identity they won't have difficulty expressing the
essence of your web store.In many ways doing the hard work of web branding can
go a long way in helping you learn to use the internal compass that can help
guide you to greatness.Sometimes the lack of web branding is motivated by the
desire for a quick buck. This may be a prime motivator for most businesses, but
those that take the time to help consumers get a glimpse of what makes you
unique the results can be phenomenal. I've used the illustration of an onion
before; pull back the layers to uncover what is at the heart of your business.
I've suggested learning what selling point makes you unique in your business.
The truth is those things are important, but so are the layers you peel back to
see the heart of your business. Everything you are passionate about doing add up
to your picture perfect web branding.