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    There is nothing quite like waking up in the morning, stumbling to the kitchen and finding your favourite coffee brewed and waiting for you. Of all the drinks ......... Read More

  • A Brief History Of Espresso
    Luigi Bezzera, the owner of a manufacturing business invented Espresso at the turn of the century. Luigi Bezzera was simply trying to figure out a way to ......... Read More

  • The History Of Coffee
    Coffee, the brew, that more than half the people around the world need to kick start the day. Ever wondered about the origins of this humble but oh so ......... Read More

  • Is Coffee Good For You Or Bad For You
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  • Coffee Facts A Brief History In Time
    It is probably common knowledge that coffee was discovered in Ethiopia. The ‘red' cherries which the sheep ate and become very active were taken home and ......... Read More

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    5 Tips for Beginning a Successful Coffee FranchiseChances are quite good that if you are beginning a coffee franchise that you have visions of successful endings ......... Read More

  • Organic Coffee Promotes Better Health
    Around the world coffee is the second most traded item in the world, coming in just behind crude oil (although a distant second we're sure). How ever as more ......... Read More

  • Cappuccino - The Legends Behind Coffee
    The legendary cup of cappuccino seems like just a mere drink that brings up maybe a romantic gathering with some old boyfriend, but who would think that ......... Read More

  • Points To Look For When Buying A Coffee Maker
    If you are gearing up to buy a coffee maker you need to be clear about your taste and requirement. Buying home a coffee maker has become a necessity with ......... Read More

  • The Power Of Coffee Roasters
    No matter what the brand of the coffee that you buy and no matter how great the advertisement is, if you do not own a coffee roaster and grind the beans ......... Read More

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Coffee is made from those little beans that wake us up on the mornings and get
most of us through the day. There is nothing quite like a cozy cup of gourmet
coffee after a rough day or celebrating a great day.Starbucks have done their
research and know the perfect cup of coffee starts with only the best beans.
Finding the right gourmet coffee information has made Starbucks the best in the
coffee industry. They are famous for their exceptionally high quality of gourmet
coffees, gourmet coffee information, and expertise in coffee roast. Each coffee
is selected with care to look for the best defining qualities that distinguish
its origin and from other beans. This careful examination process shows why
Starbucks passion for buying, roasting the world's best coffee and utilizing
it's gourmet coffee information to give the consumers the best coffee ever.How
does Starbucks roast their coffeeStarbucks takes pride in how they roast their
coffee. The Starbucks Roast has a distinct color and brings out a very strong
taste and aroma with maximum flavour. Starbucks uses its gourmet coffee
information to roast the green coffee beans by heating them in a large rotating
drum. It takes about seven minutes of intense heat before much of the moisture
in the beans evaporates. The beans turn into a yellow color and smell similar to
popcorn. The gourmet coffee information reveals that the beans will come out
double in size and crackle as they expand. They are now light brown. After the
first pop in the rotating drum, it is apparent that the coffee is almost
roasted.What happens to Starbucks coffee at harvest timeWhen it is time to
harvest the coffee, Starbucks uses its gourmet coffee information to be able to
identify that the coffee is ready to picked when it has a bright red color. The
coffee is then picked and examined. The coffee skin looks very thick and has a
bitter flavour. There is a type of fruitlike substance beneath the skin that is
intensely sweet. Below the fruit is the parchment that is covered with mucilage.
This mucilage serves as a protective cover for the seed, similar to that of an
apple seed.Starbucks coffee is the best in the world according to the annual
sales that it reports. In addition to harvesting their own coffee, Starbuck's
gourmet coffee information allows them to evaluate thousands of samples each
year to improve their stock. The coffee is examined by roasting small portions
of coffee and doing a taste test. There is a small amount of these that get
selected. Employees at Starbucks are hired to buy coffee and spend weeks on the
road traveling to different countries and locations. These buyers don't just
travel to buy coffee. However, they do continue to learn more about gourmet
coffee information to take back for production increase. They also continue to
build relationships with growers and suppliers from around the world for the
continued success of the company.